If you’re a blogger or small business owner, you may be
wondering just what social media can do for your business. Let’s start off
by saying, SO MUCH!
Your Business Website
You have a website that talks about your products and services.
Good move on your part; however, now it just sits there waiting for
visitors. How are you going to attract people to your site? Why,
advertising and promotion, of course.
But while simply using social media to promote your
products and services might prompt a few people to visit
your website, you’re going to need to do more than that if you really want your
business to grow. Adding an eye-catching image, as well as a catchy
headline, will work wonders! You’ve got to grab people’s attention!
Social Media Platforms
There are so many social media platforms to use nowadays,
and more are being developed as we speak. The most important
platforms to use, in my opinion, are Twitter, Facebook, and
LinkedIn. Instagram, Pinterest, and Google Plus are trailing behind them,
but should still be taken seriously when it comes to promoting your blog or
business.
These social media accounts are relatively easy to set up
but remember, you’re going to have to work at them. You can’t create
accounts and then simple expect people to visit your site. You need to be
actively promoting your business on these outlets, as well as networking
with like-minded people.
Networking
Networking with people online is the easiest thing to do
via social media. You can search each platform for those in your
particular niche, and then reach out to people and just say “Hi”, as
you would in day-to-day life. Follow people on Twitter and Facebook.
Connect with them on LinkedIn. Promote some of their products or services,
and then watch them return the favor to you!
Give and Take
Owning a business and being socially active online cannot be
a one-way street. You need to give some and take some. Develop a section
on your website for News or a Blog and start writing content. Share the
content across social media. That should help
attract potential customers. Also, don’t forget the “give” part.
Visit other websites in your business niche and comment on their blogs and
share them on your social media networks. If they’re part of your niche, you
can bet your followers will be interested in their content!
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